The ICO recently fined three companies for making nuisance calls who did not have valid consent to send direct marketing messages.
So, when can you make marketing calls?
You can call any individual who has specifically consented to receive marketing calls from you – for example, by ticking an opt-in box.
You can also make live calls without consent to a number if it is not listed on the TPS – but only if that person hasn’t objected to your calls in the past and you are not marketing claims management services.
In practice, this means you will need to screen most call lists against the TPS register. You will also need to keep your own ‘do not call’ list of people who object or opt out, and screen against that as well.
Read the ICO guidance here: http://ow.ly/9yH550F8uxS
The laws governing electronic marketing are contained in the Privacy and Electronic Communications Regulations 2003.
Click to find out What are PECR?
Members of the public who believe they have been the victim of nuisance texts, calls or emails, should report them to the ICO, get in touch via live chat or call their helpline on 0303 123 1113.
