National Trading Standards has identified a worrying new scam. It starts with a cold call, where a fraudster asks you to participate in a non-existent 'lifestyle survey', created to gather your personal details.
While you answer the questions, this information is used to create an AI-generated replica of your voice (voice cloning), which can be used to set up direct debits without you knowing. Find out more about this new scam and how you can protect yourself.
Source: Which? (05 Feb 2026)