The UK's General Data Protection Regulation (GDPR) gives you several rights regarding how your personal data is used by companies. These rights include:
- The right to be informed: Companies must tell you how they collect and use your data.
- The right of access: You can request a copy of the personal data that a company holds about you.
- The right to rectification: If your data is inaccurate or incomplete, you can ask the company to correct it.
- The right to erasure: In certain circumstances, you can request that a company deletes your personal data.
- The right to restrict processing: You can ask a company to stop processing your personal data in certain circumstances.
- The right to data portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and transmit it to another controller.
- The right to object: You have the right to object to the processing of your personal data in certain circumstances.
- Rights in relation to automated decision making and profiling: You have rights in relation to automated decision making and profiling.
In the UK, individuals have several rights regarding how digital companies use their data, including:
- Right to object to direct marketing
Individuals can object to the use of their data for direct marketing, and the organisation must stop using it for that purpose. - Right to erasure
Individuals can ask for their data to be erased in certain situations, such as if the organisation no longer needs it, the individual withdraws consent, or the data was collected wrongfully. - Right to data portability
Individuals can ask for their data to be held in a structured, commonly used, and machine-readable format. - Right to be informed
Individuals have the right to be informed about how their data is being used and how they can exercise their rights.
The Information Commissioner's Office (ICO) is the independent supervisory authority for data protection in the UK. The ICO's website has more information on using personal data in a business.
Companies must obtain explicit consent from users before collecting, sharing, or selling their data for purposes like targeted advertising or personalised marketing. They must also be transparent about their data practices and users' rights.
For more information https://ico.org.uk/for-organisations/advice-for-small-organisations/whats-new/blogs/data-sharing-when-is-it-unlawful/
and https://ico.org.uk/global/privacy-notice/your-data-protection-rights/
