Thursday 21 September 2023

What is Clickbait and how to avoid it?

Clickbait is a type of web content that is designed to attract attention and encourage viewers to click on a link to a particular article, video, or piece of content. It often uses sensationalised headlines, exaggerated claims, or misleading information to pique viewers' curiosity.

Clickbait can be found on a variety of websites, including news outlets, social media platforms, and video-sharing sites. It is often used to drive traffic to websites and generate ad revenue. However, clickbait can also be used to spread misinformation and disinformation.

Here are some examples of clickbait headlines:


• You'll Never Believe What Happened to This Celebrity!
• This One Weird Trick Will Help You Lose Weight Fast!
• This Video Will Change Your Life!
• 10 Things You Didn't Know About X
• You Won't Believe What This Kid Did in Class!

Clickbait headlines often use certain words and phrases to grab viewers' attention, such as "you'll never believe," "this one weird trick," "will change your life," "10 things you didn't know," and "you won't believe." They may also use exclamation points and all caps to create a sense of urgency.

While clickbait can be effective in attracting attention and driving traffic, it can also be frustrating and misleading for viewers. When viewers click on a clickbait headline and find that the content does not live up to the promise of the headline, they may feel cheated and less likely to click on links in the future.

Here are some tips for avoiding clickbait:


• Be skeptical of headlines that make exaggerated claims or seem too good to be true.
• If the headline is designed to evoke a strong emotional response, such as shock, anger, or curiosity, be cautious.
• Look for headlines that are informative and accurately reflect the content of the article or video.
• If you are unsure whether a headline is clickbait, try to find more information about the content from another source.

If you see clickbait, you can help to reduce its spread by reporting it to the website or platform where you saw it. You can also educate your friends and family about clickbait so that they can avoid it as well.



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