Deepfake videos are created using AI technology. These videos can appear
ultra-realistic, making it seem like someone is saying or doing
something they did not.
Fraudsters use deepfakes to create scam adverts online, mostly on social media sites. Take a look at some recent examples, including a fake Boots advert, and get tips from our scams expert Tali Ramsey, on how she spots deepfakes
Source: Which? (27 May 2026)
