Black Friday deals are already underway, but not all are what they seem. Action Fraud data shows £11.8m was lost to online shopping fraud between November 2024 and January 2025.
Fraudsters use too-good-to-be-true deals to lure you in, and Black Friday provides the perfect occasion for them to disguise their schemes. We explain the most common Black Friday scams to watch out for.
Source: Which? (20 Nov 2025)