THE GRASSROOTS VOLUNTEER-LED CHARITY HAS SEEN A GROWTH IN POPULARITY SINCE THE START OF THE PANDEMIC DESPITE CRIME FIGURES DECREASING
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The charity has over 86,000 new supporters registering to receive information from them since the start of the pandemic (March 2020) despite the police recording 5.8 million crimes in England and Wales in the 12-month period to year ending June 2020, a 4% decrease form the previous year.
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The charity has seen over 1.2 million users visiting their website in the year ending Feb 2021, an increase of 88% from the previous year
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The charity’s website is attracting 10% more younger supporters (under 34-year-olds) since the start of the pandemic than previously
Since the start of the pandemic (March 2020) over 86,000 people have opted to receive information from Neighbourhood Watch, and their new website attracts an average of over 100,000 monthly viewers. The vast majority of those users using the search facility to find their local Neighbourhood Watch scheme.
The charity is attracting 10% more younger supporters (under 34-year-olds) to their website since the start of the pandemic than before.
Website users between March 2020 – Feb 2021 (blue) and March 2019 – Feb 2020 (orange)
Surveys sent to all new members since March 2020 indicate that the charity is attracting a new, younger membership. Over 13,000 new members responded to their survey and of those (indicate ages).
The majority (66%) of new members joined as they were concerned about community safety. 44% said they joined to actively help make their community a better place to live whilst 33% cited a rise in crime in their area as a reason for joining.