It can be difficult to spot a fake or scam website, and artificial
intelligence tools have made it easier than ever for criminals to set up
a convincing-looking site in minutes.
However, there are often telltale signs that a website is a scam. Our fraud expert, Faye Lipson, has pulled together
some straightforward checks to work out whether an online retailer is legitimate.
Source: Which? (03 Aug 2026)
