Scam advertisers are using devious new tactics to impersonate brands such as British Airways and Tesco, despite being vetted by Bing and Google. Both search engines have introduced identity verification processes for advertisers in an effort to combat scams but these checks aren't always effective.
Which? are warning the public to treat all online advertising with caution, no matter how convincing. Which? explain the three tactics used in these scam ads.
Scam ads
Source: Which? (16 May 2024)
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