It’s so easy to pick up your phone and search online for whatever it is that you need – and algorithms will keep on developing based on these searches and your online interactions to deliver ads specifically targeted and tailored towards you. The dark side is that the internet can be a scammer’s paradise. So can you tell whether an online ad is genuine or not?
According to insurance company Aviva’s fraud report, consumer trust in online adverts is pretty low. But we want to know your thoughts: how much do you trust the ads you see on the internet?